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← Recipient access

WhatsApp Redemption

Rewards delivered where your recipients already are.

Send reward cards and voucher codes via WhatsApp. Recipients receive a rich message with card details, balance, and a one-tap redemption link — all in their existing WhatsApp thread. No new app, no new login.

500M+ users

Why WhatsApp

The channel your recipients already live in.

WhatsApp has over 500 million active users across Africa. It is the primary messaging interface for the continent's working population — employees, agents, consumers, and respondents. Delivering rewards here means delivery in the place recipients check most often, with open rates no other channel comes close to matching.

From the playbook

Who uses this channel — in depth.

Channel guide

Why WhatsApp is the highest-impact channel for employee recognition rewards in Africa

Email-based reward delivery is dying. WhatsApp puts the card in a thread the employee already checks — with instant visibility, no login, and a redemption link one tap away.

7 min readRead →
Channel guide

WhatsApp reward delivery for consumer loyalty programmes — why it outperforms every other channel

The gap between earning a reward and actually spending it is where most loyalty programmes lose. WhatsApp closes it — instant delivery, no new account, no app download.

8 min readRead →
Channel guide

Using WhatsApp to deliver survey and research incentives — the complete operational guide

Panel research and survey platforms waste budget on incentives that never reach respondents. WhatsApp delivery changes the economics entirely — higher completion, instant fulfilment.

7 min readRead →
Channel guide

Incentivising channel partners and sales agents via WhatsApp — why timing is everything

Channel incentive programmes that deliver rewards days later lose their behavioural impact. WhatsApp closes the loop at the point of action — the only moment it actually changes behaviour.

7 min readRead →

Other access channels

USSD →Branded Web →SMS →In-Store / POS →

Get started

Configure WhatsApp for your programme.

Tell us your use case and recipient base. We'll have everything configured and live.

Get access →See all channels

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One reward infrastructure. Four products.

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Health, meals, transport & fuel — daily benefits on one card

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Coming soon

Recognition

Peer & manager recognition wired directly into RewardsCard

Explore →
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RibiRewards

The reward infrastructure for Africa — rewards, benefits, recognition and payouts on one platform across 14 markets.

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