WhatsApp Redemption
Send reward cards and voucher codes via WhatsApp. Recipients receive a rich message with card details, balance, and a one-tap redemption link — all in their existing WhatsApp thread. No new app, no new login.
500M+ usersWhy WhatsApp
WhatsApp has over 500 million active users across Africa. It is the primary messaging interface for the continent's working population — employees, agents, consumers, and respondents. Delivering rewards here means delivery in the place recipients check most often, with open rates no other channel comes close to matching.
From the playbook
Email-based reward delivery is dying. WhatsApp puts the card in a thread the employee already checks — with instant visibility, no login, and a redemption link one tap away.
The gap between earning a reward and actually spending it is where most loyalty programmes lose. WhatsApp closes it — instant delivery, no new account, no app download.
Panel research and survey platforms waste budget on incentives that never reach respondents. WhatsApp delivery changes the economics entirely — higher completion, instant fulfilment.
Channel incentive programmes that deliver rewards days later lose their behavioural impact. WhatsApp closes the loop at the point of action — the only moment it actually changes behaviour.
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