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Recipient access

Reach every recipient.
On any device.

Africa's most important customers, partners, and staff are not always online. RibiRewards Payout is built with five access channels — covering everyone from a smartphone user in Lagos to a rural distributor with a basic phone in the Rift Valley.

USSD

No data needed

Coverage: 100% of mobile users

Dial a short code on any phone. Zero data, zero internet. Works on feature phones, smartphoness — anything with a SIM.

Rural populationsFeature phone usersZero-data environmentsFMCG promotions
Full details →

WhatsApp

500M+ users in Africa

Coverage: WhatsApp users

Send a code or link via WhatsApp. Receive balance, redemption options, and confirmation in the same thread.

Urban consumersEmployee recognitionDigital-first campaignsInstant delivery
Full details →

Branded Web Page

White-label

Coverage: Internet users

A fully branded redemption portal in your brand's colours, domain, and design. Recipients visit the URL to view balance and choose where to spend.

Premium programmesEmployee portalsCorporate rewardsB2B incentives
Full details →

SMS

Universal

Coverage: All mobile users

Balance and redemption link delivered by SMS. Works on every phone with a number — no app, no internet, no setup.

Wide reachFeature phonesEmerging marketsBackup channel
Full details →

In-Store / POS

Physical

Coverage: Physical card holders

Physical card tap or PIN entry at merchant terminals. Real-time balance deduction, works offline at the POS level.

Physical cardsPremium loyaltyIn-store redemptionSupermarkets & fuel
Full details →

Why five channels?

One programme, every recipient.

Most reward platforms assume everyone has a smartphone. In Africa, that assumption breaks the programme before it starts. RibiRewards Payout is built with multi-channel access as a requirement — not a nice-to-have.

You issue from one platform. The recipient accesses via whatever channel works for them. USSD for the distributor in rural Ghana. WhatsApp for the consumer in Lagos. Web portal for the employee in Nairobi. Same infrastructure. Same card. Different access point.

5

Access channels

100%

Mobile coverage (USSD)

500M+

WhatsApp users in Africa

Zero

App installs needed

Get started

Send rewards that reach everyone.

Configure which channels are active for your programme. Multi-channel is on by default.

Get access →See card formats
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RibiRewards

Gifting infrastructure for Africa and the Middle East. Employee rewards, benefits, and recognition — built for the continent.

Rewards Benefits

Reward Types

  • All Rewards
  • Choice Gift Cards
  • Curated Gift Boxes
  • Build Your Own Box
  • Experience Rewards
  • Sports Tickets
  • Travel Packages
  • RewardsCard

Benefits

  • All Benefits
  • Health & Wellness
  • Meal & Food
  • Transport & Commute
  • Learning & Dev
  • Family & Lifestyle
  • ↗ RibiBenefits.com

Company

  • About Us
  • Pricing
  • Customers
  • Blog
  • HR Insights
  • Weekly Reward Series
  • Holiday Gift Finder
  • Press & Brand Assets
  • Coverage
  • Security

Recognition

  • Overview
  • Peer recognition
  • Milestone & anniversary
  • Performance recognition
  • Recognition ROI

Use Cases

  • Employee Bonuses
  • Recognition & Awards
  • Sales Incentives
  • Onboarding Gifts
  • Milestones & Anniversaries
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