In-Store & POS Redemption
Physical card holders tap or swipe at partner merchant terminals. Real-time balance deduction, offline-capable at the POS level, works across every in-network merchant. The physical-world redemption layer for premium programmes.
PhysicalWhy in-store POS
A physical card that works at any network merchant creates a different relationship between the recipient and the programme than a link or a code. It is a persistent, tangible object that reminds recipients of the programme's value every time they use it. For premium employee, consumer, and channel partner programmes, POS redemption is the tier that signals investment.
From the playbook
There's a reason the most effective employee recognition programmes still issue physical cards. The tangible experience of using one at a merchant reinforces the reward in ways a link never does.
Loyalty programmes with in-store redemption outperform digital-only schemes on engagement. The act of using your card at a merchant is itself a loyalty reinforcement mechanism.
A physical card that works at the local supermarket is a different proposition from a voucher code. For panel research in African markets, tangibility drives retention in ways digital incentives don't.
The most effective channel partner incentive programmes issue physical cards redeemable in-store. The recurring visibility of the card — and what it buys — sustains motivation between target cycles.
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