Employee birthdays deserve more than a Slack message.
A RewardsCard loaded with real value — delivered on the day, with a personal message — is the recognition that employees actually remember. Set it once, run it automatically.
Why it matters
Birthdays are the most personal recognition moment in the calendar — and the most consistently missed. A generic cake emoji in the team chat costs nothing and means nothing. A RewardsCard arriving in an employee's inbox on their birthday, loaded with value they choose how to spend, tells a different story: this company knew today was your day, and they prepared something real for it. That's the difference between a policy and a culture.
How it works
From dashboard to inbox in under 2 minutes.
Upload your team
Add employee names, emails, and birthdays via CSV or connect your HRIS. Takes under 5 minutes for teams of any size.
Set the amount and message
Choose how much to load on each card — in NGN, KES, ZAR, EGP or any local currency. Write a message template, or personalise each one.
It runs itself
Every birthday, the card goes out automatically. Your dashboard shows delivery and redemption. No manual sends. No missed dates.
Best for
When to send a Birthday RewardsCard
- Automated birthday programmes for 50–5,000 employees
- Manager-to-team personalised sends
- Making remote employees feel remembered on their day
- Companies replacing impersonal bank transfers
- HR teams who want it to run without reminders
Sample message
What to say when you send it
Birthday RewardsCard
Sample message
“Happy Birthday! Today is about you — not the team, not the targets, just you. We're genuinely lucky to have you here, and we hope this year brings everything you deserve. Enjoy the card — spend it on exactly what you want.”
Studies consistently show that birthday recognition is among the highest-impact, lowest-effort retention tools available to HR teams. Employees who feel personally acknowledged are 63% more likely to stay with an employer beyond two years. A birthday RewardsCard costs less than a lunch and lands as a premium recognition moment.
Across Nigeria, Kenya, South Africa and Egypt, the most popular birthday redemptions are restaurant dining, spa treatments, fashion, and mobile airtime — reflecting that employees want experiences and personal choices, not generic gifts. The RewardsCard catalogue covers all of these in every market.
Industries
Birthday recognition across every sector
FAQ
Common questions
Can I automate birthday sends for my whole team at once?
Yes. Upload a CSV with employee birthdays and the platform handles every send automatically on the day. You set it up once.
What if an employee's birthday falls on a weekend?
You can configure delivery to send on the nearest working day or on the exact date — your choice per programme.
Is there a physical card option for birthdays?
Yes. The Birthday RewardsCard is available as a physical card shipped within Nigeria and Kenya, paired with a digital send for instant delivery.
Can managers add personal messages or does HR control them?
Both. HR can set a company-wide message template, and managers can be given permission to override with a personal message for their direct reports.
Ready to run your birthday programme?
Works for 5 employees or 5,000, across every African market.