Rewards infrastructure for AfricaWe Just Launched RewardsCard on Product Hunt
RewardsCard is Africa's rewards and gifting infrastructure in one card — HR teams send it, recipients pick what they actually want from a real catalogue, live across 29 countries. Here's why we built it, and where to find the launch.
Abby Sotomiwa
Co-Founder & CEO, RibiRewards
Quick answer: We launched RewardsCard on Product Hunt today — Africa's rewards and gifting infrastructure, in one card. HR teams send it, recipients browse a real catalogue and pick what they actually want, and partners can embed it via API. Live across 29 countries.
Today we launched RewardsCard on Product Hunt. If you've ever tried to send a meaningful gift or reward to someone in Lagos, Nairobi, and Accra at the same time, you already know the problem we built this to solve.
The problem with rewarding people across Africa
Most gifting and rewards tools are built for a single country, a single currency, and a single set of retail partners. The moment your team spans Nigeria, Kenya, Ghana, South Africa, and a handful of other markets, that model breaks. You end up piecing together vouchers, manual EFTs, and country-specific vendors — or worse, sending the same generic hamper everywhere and hoping it lands.
What RewardsCard actually does
RewardsCard is a single card — physical or digital — that HR teams send once, and recipients redeem however they want: groceries, airtime and data, fashion, dining, transport, streaming, wellness, travel, and more. No hamper nobody asked for, no fixed voucher that only works at one retailer. One card, they pick what they want.
Under the hood, it's the same rewards infrastructure we've been building at RibiRewards — now packaged as a single embeddable product that other platforms can plug into via API, live across 29 African markets.
Why we're launching on Product Hunt
We wanted this in front of the builders, HR leaders, and product people who understand the pain of "one-size-fits-none" rewards tools firsthand — and Product Hunt is where that audience shows up. If that's you, we'd genuinely appreciate an upvote, and even more a comment telling us what you think a card like this is missing.
You can check out the launch here: RewardsCard Africa on Product Hunt, or head straight to our RewardsCard page to see it for yourself.
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