Rewards infrastructure for AfricaBLOGInsights on rewards & recognition
Practical guides for
rewards across Africa.
Strategies, ideas, and frameworks for building better reward and recognition programmes — for HR teams, founders, and enterprises operating across African markets.
All (108)GLOBAL INTEGRATIONSINFRASTRUCTURECHANNEL INCENTIVESMARKET TRENDSSALES INCENTIVESPROGRAMME DESIGNPRODUCTRIBIREWARDS INSIGHTSSTAFFING & GIGREWARDS COMPARISONSEASONAL GIFTINGEMPLOYEE REWARDSRETAIL ACTIVATION
RETAIL ACTIVATION
RETAIL ACTIVATIONThe Informal Trade Opportunity FMCG Brands Are Missing in Africa
The Informal Trade Opportunity FMCG Brands Are Missing in Africa
Why 60-80% of African FMCG volume flows through informal trade channels that most brand activation strategies ignore — and how to reach them.
6 min readRead →
RETAIL ACTIVATION
RETAIL ACTIVATIONHow to Launch a New Product in Africa Without Making the Classic Mistakes
How to Launch a New Product in Africa Without Making the Classic Mistakes
The operational reasons new product launches in African markets underperform — and the practical fixes that improve launch performance without increasing budget.
6 min readRead →
RETAIL ACTIVATION
RETAIL ACTIVATIONRetail Activation vs Distribution in Africa
Retail Activation vs Distribution in Africa
Why African manufacturers confuse distribution and retail activation — and why solving one without the other consistently produces disappointing commercial results.
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From RibiRewards Resources
Running incentives at scale?
Operational guides for FMCG promotions, channel incentives and B2B reward programmes.