CUSTOMER REWARDS · RESTAURANT RETENTION

The bill is paid. Give them a reason to come back.

Nuru Kitchen connected completed restaurant visits to time-bound return rewards — creating a simple reason for customers to make their next visit sooner.

visitCompletedrewardTimedvisitReturn

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Thanks for dining at Nuru

Your return reward is ready — KES 1,000 Use by 30 September

THE REALITY

The best time to earn the next visit is when this one ends.

A customer has eaten, paid and had the full Nuru experience. That's a valuable moment: the relationship is warm, but the next visit hasn't been decided.

Nuru uses the completed bill as the trigger for a simple return offer — giving an eligible customer a clear reason to visit again within a defined period.

DineMeal completed

PayEligible bill closes

RewardReturn offer issued

ReturnReward redeemed on next visit

PROGRAMME SNAPSHOT

BrandNuru Kitchen

Customer momentAfter dining

AudienceRestaurant customers

TriggerCompleted eligible bill

RewardTime-bound return offer

THE CHALLENGE

A great dinner doesn't automatically create the next booking.

Restaurants already have natural customer moments — reservation, arrival, order, payment and departure.

Nuru needed a mechanic that used one of those existing moments to create a specific, measurable reason to return — without adding a new loyalty currency or replacing their systems.

The model needed to do three things:

Start from a real transactionOnly eligible completed visits trigger the programme.

Create urgencyA defined redemption window gives the reward a purpose.

Fit around existing operationsNuru keeps their booking, POS and customer systems while RibiRewards operates the reward layer.

FROM ACTION TO REWARD

One completed bill. One reason to return.

DineCustomer completes an eligible visit.

Bill closed

QualifyThe transaction is checked against programme rules.

Eligible

RewardA return reward is issued with a defined redemption period.

KES 1,000 return reward

ReturnCustomer redeems during a future visit — or the reward expires.

Redeemed

Great meals deserve a second time.

12 SepDinner (bill closed)→12 SepReward issued→16–30 SepRedeem between

TIME-BOUND REWARDS

Not just a reward. A reason to return within a specific window.

Nuru can define when the reward becomes usable, when it expires and any qualifying condition. The incentive is designed around the behaviour the restaurant actually wants to encourage.

September 2024

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Nuru KitchenKES 1,000return rewardValid on a future bill of KES 4,000+Book a table

PROGRAMME VISIBILITY

See what happens after the bill closes.

Nuru can see the full customer journey funnel, from eligible visit through to redeemed return.

1,284Rewards issued

842Rewards opened

318Redeemed

24.8%Redemption rate

Illustrative programme data.

WHAT THE PROGRAMME CAN SEE

The return mechanic can change without changing the infrastructure.

Nuru can define when the reward becomes usable, what it's worth and any qualifying condition — the incentive is designed around the behaviour the restaurant actually wants to encourage.

Come back soonKES 1,000 off a future visit within 21 days.

Try another daypartLunch customer receives an evening dining offer.

Bring someone backReward becomes available when the next booking is for 2+ guests.

FulfilmentFollow reward issuance and redemption status.

Illustrative programme configurations.

WHAT THE CUSTOMER EXPERIENCES

Dinner tonight. Something to look forward to next time.

The customer gets a straightforward offer linked to their recent visit — what they've received, when they can use it and when it expires. No points balance to understand, no generic loyalty currency required.

Dinner completed Reward received Book again Redeem

WHY THIS MODEL MATTERS

The same reward infrastructure can support different offers, time windows and campaign creatives while Nuru keeps control of the customer relationship.

BUILT AROUND NURU KITCHEN

Nuru owns the guest relationship. RibiRewards powers the return mechanic.

Nuru Kitchen

✓ Runs reservations
✓ Owns POS and transactions
✓ Defines eligible visits
✓ Sets return conditions
✓ Owns guest communication

RibiRewards

✓ Applies qualification rules
✓ Manages reward entitlement
✓ Manages validity windows
✓ Issues rewards
✓ Tracks redemption/expiry
✓ Provides programme reporting

Customer returns to Nuru

BUILD A PROGRAMME LIKE THIS

Already serving great customers? Give them a reason to come back sooner.

Connect completed purchases, bookings or visits to time-bound customer rewards — while RibiRewards manages qualification, issuance and programme tracking underneath.

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