Rewards infrastructure for AfricaCONSUMER INCENTIVES · SCAN & REWARD
Buy, scan. Unlock a reward.
Kora Noodles turned promotional packs into the starting point for an instant consumer reward journey. A unique on-pack code connected each qualifying purchase to validation, reward issuance and local fulfilment — powered by RibiRewards.
Kora Noodles
THE REALITY
The campaign starts on the pack.
Kora Noodles launched a limited promotional run with unique codes printed on selected packs.
A shopper buys a participating pack, scans the code and enters the promotion. From there, RibiRewards handles the mechanics the consumer never needs to see: validation, reward selection, issuance and fulfilment.
PROGRAMME SNAPSHOT
THE CHALLENGE
How do you make one pack worth reaching for over another?
In a crowded FMCG category, the promotional mechanic has seconds to make sense. The consumer needs to understand what to do, what they could receive and how to participate without adding friction to the purchase.
For Kora, that meant keeping the front-end proposition extremely simple: buy a promotional pack, scan the code, see what you've unlocked.
The model needed to do three things:
FROM ACTION TO REWARD
One scan. Four things happen.
Everyday purchases. Extraordinary possibilities.
PROGRAMME VISIBILITY
Built to measure the campaign from scan to fulfilment.
RibiRewards provides the infrastructure to run a seamless consumer-incentive programme, from code validation to reward delivery.
Kora Noodles is an illustrative programme concept showing how the RibiRewards consumer-incentive model can operate.
WHAT THE PROGRAMME CAN SEE
From supermarket shelf to "Reward unlocked."
The consumer journey stays intentionally short. Buy the pack, scan the code and follow the campaign experience. RibiRewards stays behind the interaction unless the brand wants its own presence to appear.
A physical FMCG product can become the entry point to a measurable digital reward journey.
WHAT THE CUSTOMER EXPERIENCES
Scan pack. Reward unlocked.
To the shopper, it's a Kora Noodles promotion start to finish. RibiRewards stays invisible unless the brand wants it surfaced.
WHY THIS MODEL MATTERS
A physical product can drive the entry point while reward operations run on infrastructure built to scale across markets.
BUILT AROUND KORA NOODLES
The brand owns the campaign. RibiRewards powers the reward layer.
- ✓ Pack design
- ✓ Promotional proposition
- ✓ Campaign creative
- ✓ Retail distribution
- ✓ Consumer communication
- ✓ Campaign rules
- ✓ Code validation
- ✓ Reward logic
- ✓ Local reward catalogue
- ✓ Issuance & fulfilment
- ✓ Tracking & reporting
BUILD A PROGRAMME LIKE THIS
Turn your product packaging into a reward channel.
Connect purchases, pack codes or other qualifying actions to rewards consumers can actually use — while RibiRewards handles the infrastructure.
- FMCG
- Retail promotions
- Scan & win
- Purchase rewards
- Multi-market campaigns