Rewards infrastructure for AfricaRESEARCH INCENTIVES · MULTI-METHOD STUDY
One study. Different milestones. Rewards matched to each one.
African Digital Life Study connected surveys, interviews and fieldwork milestones to participant rewards across multiple African markets — with RibiRewards managing the reward layer behind every verified completion.
African Digital Life Study
THE REALITY
Not every research task asks the same of a participant.
African Digital Life Study combines online surveys, remote interviews and longer-form fieldwork across multiple markets. A five-minute survey isn't equivalent to a 45-minute interview, and neither is equal to a multi-stage field assignment.
The programme therefore connects each verified milestone to its own reward rule, while keeping the participant experience consistent.
PROGRAMME SNAPSHOT
THE CHALLENGE
Three research methods. Multiple markets. One reward operation.
Participant incentives get complicated quickly when study methods, time commitments and reward values differ.
The research workflow should remain responsible for deciding whether somebody has genuinely completed a milestone. But once completion is verified, the research team shouldn't need to manually source, issue and reconcile rewards market by market.
The model needed to do three things:
FROM ACTION TO REWARD
Research verifies the work. RibiRewards handles what happens next.
Different methods. A consistent reward experience.
PROGRAMME VISIBILITY
Know what's completed, qualified and rewarded.
One reward layer supports multiple research methods, while every study keeps full control of its own participant and validation rules.
Illustrative programme data.
PARTICIPANT ACTIVITY
One record across the research journey.
| Milestone | Date | Status | Reward |
|---|---|---|---|
| Pulse survey | 12 Sep 2024 | Verified | GHS 150 |
| Remote interview | 16 Sep 2024 | Verified | GHS 350 |
| Diary study | In progress | 4 / 7 entries | — |
“The process was simple and I received my reward quickly. It made it easy to take part in all stages of the study.”
— Study participant, Ghana
WHAT THE PROGRAMME CAN SEE
One record across the research journey.
RibiRewards provides the infrastructure to run a seamless, multi-method research incentive programme, from milestone to delivery.
Illustrative participant data.
WHAT THE CUSTOMER EXPERIENCES
Complete the milestone. Get the reward you were promised.
The participant gets a clean, fast close to every eligible interaction instead of waiting on a manual process.
WHY THIS MODEL MATTERS
One reward layer can support multiple research methods while every study keeps control of its own participants, completion criteria and validation rules.
BUILT AROUND AFRICAN DIGITAL LIFE STUDY
The study validates participation. RibiRewards powers the reward layer.
- ✓ Recruits participants
- ✓ Runs surveys, interviews and fieldwork
- ✓ Defines qualifying milestones
- ✓ Verifies completion
- ✓ Supplies approved participant activity
- ✓ Applies reward rules
- ✓ Matches market availability
- ✓ Issues rewards
- ✓ Handles local fulfilment
- ✓ Tracks delivery
- ✓ Provides programme reporting
BUILD A PROGRAMME LIKE THIS
Running research across methods, markets or both?
Connect verified surveys, interviews, panels, fieldwork and other research milestones to locally relevant participant rewards — through one reward infrastructure.
- Surveys
- Interviews
- Panels
- Fieldwork
- Longitudinal studies
- Multi-market research