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SALES & DISTRIBUTOR INCENTIVES · MULTI-MARKET

Move more cases. Reward the distributors who do.

Qcider Bottling Company used monthly case-volume targets to turn distributor performance into a measurable reward programme — with RibiRewards handling qualification, local rewards and fulfilment.

targetsDistributorvalidationMonthlyrewardsMulti-market
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Qcider programme visual

Monthly target

1,247 / 1,000 cases — target achieved Reward unlocked

THE REALITY

The target is simple: move the cases.

Qcider grows its flagship sparkling drink through independent distributors across multiple territories. Each distributor receives an agreed monthly case-volume target.

Hit the threshold and the distributor qualifies for a reward. The commercial team continues managing sales — RibiRewards takes over what happens after performance is verified.

Qcider in context
Cases recordedDistributor sells Qcider cases through the month
Target reachedMonthly volume verified against target
Reward triggeredQualified distributor enters reward journey

PROGRAMME SNAPSHOT

ProductQcider
AudienceDistributors
MeasureCases sold
TriggerMonthly target
Reward layerRibiRewards

THE CHALLENGE

Sales targets were already being tracked. Rewarding them was the hard part.

Qcider already knew which distributors were moving product. The problem was what happened after a target was achieved.

Running incentives manually meant different suppliers, reward availability and fulfilment processes across markets — creating more administration for the commercial team as the programme grew.

The model needed to do three things:

Keep sales data in controlQcider remains the source of truth for distributor performance.
Apply clear qualificationAgreed thresholds determine who enters the reward journey.
Fulfil locallyRibiRewards handles reward availability and delivery in each participating market.

FROM ACTION TO REWARD

Target achieved. Reward triggered.

01
Sell
SellDistributor moves Qcider cases throughout the month.
824 → 1,000 → 1,247
02
VerifyQcider confirms the distributor's final monthly volume.
Target: 1,000 · Actual: 1,247
03
QualifyThe verified distributor enters the reward batch.
Qualified
04
RewardRibiRewards issues the locally appropriate reward and tracks fulfilment.
Delivered

Real performance. Real partnerships.

PROGRAMME VISIBILITY

See who's moving product — and who's approaching reward.

Qcider keeps full visibility over performance while RibiRewards manages what happens after the threshold is reached.

1,247 casesTop distributor
1,000 casesTarget
2 of 4Qualified this month
Nigeria, Ghana & KenyaTerritories

Illustrative programme data.

WHAT THE PROGRAMME CAN SEE

One view from sales performance to reward delivery.

RibiRewards provides the infrastructure to run a seamless distributor incentive programme, from validation to fulfilment.

Distributor performanceVerified case volume against agreed targets.
Qualification statusSee which distributors have crossed their threshold.
Reward issuanceTrack rewards generated for qualifying partners.
Fulfilment statusFollow issued rewards through delivery.

Qcider Bottling Company is an illustrative programme concept showing how RibiRewards can support distributor incentive programmes.

WHAT THE CUSTOMER EXPERIENCES

Hit the number. Get recognised.

The distributor doesn't need to understand the reward operation behind the programme. They know the target, see when they've qualified, and receive the reward they've earned.

Monthly target Actual sales Target achieved Reward issued

WHY THIS MODEL MATTERS

The incentive remains tied to a commercial outcome the manufacturer already measures — while RibiRewards turns qualification into consistent reward delivery across markets.

BUILT AROUND QCIDER

Qcider owns the target. RibiRewards powers the incentive.

Qcider
  • ✓ Sets distributor targets
  • ✓ Tracks case volumes
  • ✓ Owns distributor relationships
  • ✓ Validates performance
RibiRewards
  • ✓ Applies qualification rules
  • ✓ Manages reward options
  • ✓ Issues rewards
  • ✓ Handles local fulfilment
  • ✓ Tracks delivery
  • ✓ Provides programme reporting
Verified retail activity

BUILD A PROGRAMME LIKE THIS

Already tracking sales? Turn the targets into incentives.

Use RibiRewards to connect verified distributor, dealer or retail performance to locally relevant rewards — without building separate fulfilment operations market by market.

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