CONSUMER INCENTIVES · PRODUCT LAUNCH

The first purchase gets them to try it. The reward gives them a reason to come back.

Moyo Breakfast connected verified first purchases of its new cereal range to an immediate reward experience — turning product trial into the beginning of a repeat-purchase journey.

launchNew productpurchaseVerifiedrewardCustomer

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First purchase verified!

Coffee on us Mobile data Shopping reward

THE REALITY

Trial is only the first win.

Launching a new cereal range means persuading someone to choose an unfamiliar product for the first time.

Moyo used a purchase-led promotion to make that decision more rewarding. A customer buys an eligible pack, submits proof and, once validated, moves directly into the reward experience — creating another positive reason to engage with Moyo after the first purchase.

DiscoverNew Moyo range

BuyFirst eligible purchase

RewardImmediate thank-you

ReturnReason to choose Moyo again

PROGRAMME SNAPSHOT

BrandMoyo Breakfast

MomentProduct launch

AudienceFirst-time buyers

TriggerVerified purchase

ObjectiveTrial → repeat engagement

THE CHALLENGE

Getting into the basket once is good. Getting remembered is better.

A launch promotion can help a new product earn attention, but discounts alone don't necessarily create an ongoing customer relationship.

Moyo needed a mechanic that rewarded genuine product trial while creating a branded moment after checkout — without making reward fulfilment part of its campaign stack.

The model needed to do three things:

Reward real trialOnly validated purchases enter the reward journey.

Create a post-purchase momentContinue the brand experience after the customer leaves the store.

Keep the model reusableChange the product, market or campaign creative without rebuilding the reward infrastructure.

FROM ACTION TO REWARD

Bought. Verified. Rewarded.

PurchaseCustomer buys an eligible Moyo Breakfast product.

Purchased

ProveCustomer submits the agreed proof of purchase.

Received

VerifyThe transaction is checked against campaign rules.

Eligible

RewardThe customer receives or selects the locally relevant reward.

Reward unlocked

Real purchases. Real people. Real possibilities.

THE REWARD MOMENT

Don't end the experience at "Congratulations."

The qualifying promotion can stay consistent while the reward experience adapts to what is available and relevant in each market.

Different rewards. Same great mornings.

PROGRAMME VISIBILITY

See the journey beyond the first purchase.

Moyo can see purchases, reward selection, market activity and fulfilment across the whole launch campaign.

2,840Eligible purchases

2,614Rewards claimed

4Markets

Coffee on us — 42%Top reward

Illustrative programme data.

WHAT THE PROGRAMME CAN SEE

The reward doesn't have to be the end of the journey.

After reward delivery, validation and the campaign moment can invite the customer into the next relevant action.

Validated purchasesTrack qualifying customer transactions.

Reward optionsUnderstand which reward options customers choose.

Market activitySee participation across markets.

FulfilmentTrack rewards from issuance through delivery.

Illustrative programme data.

WHAT THE CUSTOMER EXPERIENCES

Buy breakfast. Get something back.

The customer doesn't see validation rules, reward suppliers or fulfilment operations. They see a straightforward promise: buy an eligible Moyo product, prove the purchase and receive the reward they were promised.

First purchase Reward delivered Thank you Try another flavour

WHY THIS MODEL MATTERS

The same purchase action can support different reward options, markets and campaign creatives — without changing the infrastructure underneath.

BUILT AROUND MOYO BREAKFAST

Moyo owns the customer idea. RibiRewards powers the reward experience.

✓ Chooses eligible products
✓ Defines campaign creative
✓ Sets purchase requirements
✓ Drives customer acquisition
✓ Decides the next engagement

RibiRewards

✓ Applies qualification rules
✓ Manages reward choice
✓ Matches local availability
✓ Issues rewards
✓ Handles fulfilment
✓ Tracks programme activity

Verified purchase

BUILD A PROGRAMME LIKE THIS

Launching a product? Make the first purchase go further.

Connect verified purchases to locally relevant consumer rewards — and create a post-purchase moment without building the reward infrastructure yourself.

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Product launches
Trial campaigns
Purchase rewards
FMCG
Multi-market promotions