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EVENT & RESEARCH INCENTIVES · PAN-AFRICA

Turning post-event feedback into rewards people actually want.

After a pan-African virtual summit, attendees were invited to complete a short feedback survey. RibiRewards connected verified responses to locally relevant coffee rewards across participating markets.

1,200+Attendees20MarketsLocalReward
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Africa Consumer Futures Live programme visual

Africa Consumer Futures Live 2026

Feedback submitted Coffee reward ready

THE REALITY

The event ends. The conversation shouldn't.

Africa Consumer Futures Live brought researchers, brand teams and consumer-insight leaders together across multiple African markets.

When the final session ended, every attendee received the same simple next step: share useful feedback and receive a coffee reward relevant to where you live. No generic voucher. No complicated redemption journey. One campaign mechanic, executed locally.

Africa Consumer Futures Live in context
Event typeVirtual summit
AudienceConsumer-insight professionals
ActionComplete post-event survey
RewardLocally relevant coffee

PROGRAMME SNAPSHOT

EventConsumer Futures Live
TriggerSurvey completed
Reward ideaCoffee thank-you
ModelMulti-market
Attendees1,200+

THE CHALLENGE

"We want better post-event feedback — without sending the same generic reward everywhere."

The challenge wasn't collecting email addresses. It was getting attendees across different markets to take a few minutes after the event and give thoughtful feedback.

A single global voucher wouldn't work equally well everywhere. Running separate reward arrangements country by country would create unnecessary operational work.

The model needed to do three things:

Increase participationGive attendees a genuine reason to complete the survey.
Stay locally relevantMatch the thank-you reward to what could actually be used in each market.
Remain one programmeGive the organiser one operating model rather than twenty separate fulfilment processes.

FROM ACTION TO REWARD

One mechanic. A clear operating path.

01
AttendAttendee joins Africa Consumer Futures Live.
Event complete
02
RespondPost-event survey captures structured feedback.
Response received
03
Verify & matchRibiRewards validates eligibility and identifies the recipient's market.
Verified
04
Reward locallyA relevant coffee reward is issued and tracked through fulfilment.
Delivered

One attendee journey. A lot happening behind it.

PROGRAMME VISIBILITY

What the programme delivered.

Across every participating market, the organiser sees one consistent picture of engagement — without owning twenty separate reward operations.

1,200+Attendees reached
78%Survey completion
20Participating markets
4.8/5Attention rating
Programme market coverage

Illustrative programme data.

WHAT THE PROGRAMME CAN SEE

One programme. Multiple moving parts.

RibiRewards provides the infrastructure to run a seamless multi-market incentive programme, from data to delivery.

Audience managementConnect attendee data to the programme.
Eligibility rulesReward only qualifying survey completions.
Market matchingIdentify the appropriate local reward catalogue.
Programme fulfilmentGenerate, distribute and track individual rewards.

Programme visibility across every participating market, in one view.

WHAT THE CUSTOMER EXPERIENCES

Feedback submitted. Thank-you received.

The attendee never needs to understand the infrastructure behind the programme. They complete the survey, receive confirmation, and get a reward selected for their market.

Survey completed Thanks for your feedback Your coffee reward is ready Redeem locally
Participant reward experience

WHY THIS MODEL MATTERS

RibiRewards handles the differences between markets so the recipient doesn't have to.

BUILT AROUND AFRICA CONSUMER FUTURES LIVE

The organiser runs the event. RibiRewards powers the reward layer.

Africa Consumer Futures Live
  • ✓ Runs registration & streaming
  • ✓ Owns the survey and its questions
  • ✓ Defines eligibility criteria
  • ✓ Supplies verified attendee responses
RibiRewards
  • ✓ Applies eligibility rules
  • ✓ Manages participant records
  • ✓ Matches local reward availability
  • ✓ Issues incentives
  • ✓ Handles fulfilment
  • ✓ Tracks programme activity
Attendee rewarded

BUILD A PROGRAMME LIKE THIS

Running an event across multiple markets?

Whether you want to reward survey completion, attendance, participation or another measurable action, RibiRewards can connect the behaviour to locally relevant rewards and fulfilment.

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